Three of the Most Important Digital Marketing Trends in 2020 That Can Help Your Small or Local Business
Is 2020 the year your small business will have the most growth it has ever had? Planning a cohesive and effective marketing strategy can play an imperative role in making that happen, if you let it. While the idea of digital marketing can be overwhelming to a small business owner, you’d be surprised at just how accessible these tools are for you!
In the next year, we will see the rise of a few crucial digital marketing trends that can directly affect the growth of small businesses across the board when used correctly.
Don’t worry, there is no need to completely scrap what you’re already doing to market your business--these new trends will simply build on what you most likely already have in place.
1. High-quality content matters
Content marketing has been around for a while, but its main goal used to be to push out as much content as possible in order to increase SEO rank. In 2020, high-quality content will be more important than ever because of a substantial update to Google’s search algorithm. The update can influence your SEO rank because of Google’s goals to provide a more interactive and trustworthy search experience for the user.
This year, aim to publish more content that is engaging to read, in-depth, detailed, and interesting; something that can captivate an actual person reading the content. Since you’re probably already using content marketing, focusing more on high quality content should only enhance the strategy you have in place, and further capitalize on the sales opportunities it can bring you.
Not exactly Hemingway? That’s okay, content writers can be hired to provide more colorful and in-depth content that draw in potential clients.
2. Influencers will have even more of an influence
Love it or hate it, social media is here to stay. It has become one of the most influential marketing tools to date, and the best part is its availability to businesses of all sizes. The most notable new trend in relation to social media is the use of influencers to promote services and products. In recent years, influencers have used their following on platforms like Facebook, Instagram, Twitter, and Snapchat to promote various goods and services that they (hopefully) use and love themselves.
Influencers now have the upper hand on the content that they choose to share; once upon a time, large companies could simply send a sample of their product in hopes that the influencer would review it for their followers. However, it has progressed into more of a business, with many of the larger-scale influencers naming their price for sponsored posts.
The increased expense has shifted small and mid-size business owners’ focus to “micro-influencers.” These are the influencers who have a smaller but still substantial following; they tend to have around 30,000 followers.
Seeking out a niche micro-influencer to help market your product and keeping up with the latest social media marketing strategies on your own feed can have a gigantic positive effect on your business.
3. Artificial Intelligence (AI) is a real thing
We officially live in the future. Computers can predict what any given consumer will decide, based on what it has “learned” from the consumer’s actions online. Its effectiveness only increases with each new piece of information it is given.
With key capabilities like conversational AI and AI with Analysis Domination, Artificial Intelligence can predict many of our decisions as consumers. It is continuously collecting data that helps it make predictions. These predictions are based on factors like simple conversations we have, emotion, culture, trust, etc.
Integrating AI into your digital marketing strategy can be very beneficial to the growth of your company, even if you don’t have a large corporate presence. Your small or local business can benefit from this tool in various ways, like using chatbots for customer service, improving your email effectiveness, and enhancing your online ads. Since AI is still somewhat of a foreign idea to most business owners and non-experts, you can always hire a tech company who offers expert experience in AI services to help implement these strategies into your marketing and business strategies.
Make 2020 Your Year
Whether you decide to implement these trends into your digital marketing strategy or simply fine-tune the strategies that are already producing results for you, put digital marketing to work and watch your business soar.